Formalizing participation in the MVP program is easy! You, a qualified LATICRETE Distributor and your local LATICRETE Representative meet in person to discuss and initial an agreement, which is renewed each calendar year. This agreement is not a contract – it simply clearly describes who does what in order to assure the relationship stays strong and grows.

As the ultimate buyer of product, you select the LATICRETE Distributor to sign up with. The distributor will provide you with comprehensive and competitive pricing for all LATICRETE products. You get the best pricing up front – for every job you do.

Your commitment as part of the program is to use LATICRETE whenever and wherever you can, and to assist us in switching specifications from competitive products to LATICRETE.


Getting the benefits of MVP could not be easier for you! Your designated MVP distributors will automatically provide us with a quarterly report of your LATICRETE purchases, and we then provide directly to you a detailed statement of your MVP account status, on our new website - available in August 2014.


Every dollar you spend on LATICRETE product earns points, redeemable for a selection of goods and expiriences. This part of our program is getting better and better all the time. Be sure to check out the MVP Adventure Travel page for the current trips that are available.


One of the benefits of being an MVP is that you will receive FREE samples of new LATICRETE products before their general release to the market. Getting these samples will keep you on the cutting edge of current installation system technology, and help you to realize material cost and labor savings.

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